(Fashion)

7 Stylish Bras To Shop After Completing This App’s At-Home Fitting Experience

Be one of the first to try Wacoal's new mybraFit™ app.

by Isabella Biedenharn

Let’s be honest: While bra shopping certainly has its pluses (updating your lingerie drawer to reflect your tastes and size, trying on new personas with each subsequent bra, etc.), the minuses are… significant. Namely the whole, “Why is there an air pocket between my boob and the cup” thing, or — and this is a big one — the “We’re slowly stepping back into a reopened world, and I’m not thrilled about in-person fittings” thing.

Fortunately, there’s a game-changing new way to bra shop from home: Introducing the mybraFit™ app from Wacoal. Wacoal believes it’s not the consumer’s job to be an expert in bra fitting and measurements (we agree, thank you), so they’re taking it into their own metaphorical hands with a new AI-powered app. The mybraFit™ app can determine your accurate bra size in minutes using a hands-free scanned image of your body (don’t worry, it’s completely secure and scans are not saved). You’ll complete a four-question survey about your body, breast shape, and style preferences, and then Wacoal emails their recs straight to you. Hello, virtual personal shopper! (And goodbye, stranger with a measuring tape.)

Be one of the first to give the app a try by downloading mybraFit™ on your iOS device or on your Android device — and in the meantime, take a look through some of our favorite styles below.