Limitless Lash Mascara
$29 USD
Earn 29 points with this purchase.
Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.
Full Size: 0.27oz. | 8g
Mini Size: 0.1oz. | 3g
Awards:
- Cosmopolitan Readers' Choice Beauty Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2024)
- Best Clean Mascara, Allure's Readers' Choice Awards (2023)
- Best Lengthening Mascara, Oprah Daily Editor's Choice (2023)
- Best Mascara, Organic Spa Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2022)
- Best Lengthening Mascara, NewBeauty Awards (2022)
- Best Mascara, Her Campus College Beauty Awards (2022)
- Best Clean Mascara, Allure's Readers' Choice Awards (2020)
- Best Clean Mascara, Allure's Best of Beauty (2019)
- Best Natural Mascara, Glamour Magazine (2019)
The Art of the Eye
MAKEUP IS A MEDIUM
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Bright Start Retinol Alternative Eye Cream
Brighten, hydrate, smooth, and depuff eyes before makeup.
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Super Serum Skin Tint SPF 40
Smooth on like a serum for dewy coverage and mineral SPF.
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Why We Love It
Founder's Note
“We tested over 100 applicators before landing on our dual-sided wand. The shape lets you lift and define, then comb out and lengthen the lashes—it’s a big part of why Limitless is such a success.”
— Sasha
FAQ
If we didn't answer your question, contact us.
- Suzie S.Verified BuyerReviewingLimitless Lash MascaraI recommend this productSkin Type NormalConcerns Dark CirclesSkin Tone WarmUndertone WarmEye Color HazelAge Range 35-44Reviewed by An ILIA customerRated 5 out of 5 stars1/27/25Looks so natural
This mascara is awesome. It goes on very easily and I love how natural it looks. - It coats my lashes without looking clumpy. It's also so easy to wash off, and, despite that, I find that it stays in place nicely when it's on. I would prefer a rich brown shade, if Ilia offered it in this product. That said, I find that this “soft black” shade, After Midnight, still looks really nice, natural and compliments my warm, fair complexion nicely! Highly recommend!
- WiktoriaVerified ReviewerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars1/8/25This mascara works wonders!
Best mascara I’ve ever used, started with a mini and had to get the bigger one. My eyelashes definitely grew longer and fuller from using it… the mascara also lifts my eyelashes so well and they stay lifted all day long until I remove it.
I’ve experienced losing eyelashes due to removing make up before, which is not the case anymore with this product. I haven’t seen a single eyelash on my make up wipe since I’ve been using this mascara. I’m in love.
It is not waterproof however it’s not a big problem on a daily basis, if you’re careful with your eyes they won’t smudge easily.
Two first pictures are the results of using ilia, and two last old pictures of using different brands for comparison. I’m very satisfied.
- ThereseVerified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars9/27/24Incredible Difference!
I have 'Irish eyes', so my eyes are somewhat tucked back in my head, making my eyelashes more inappreciable too. This mascara does the job. I use the flatter side of the wand to coat, then the 'toothed' side to spike my lashes up vertical. Gurl...they pop out. I simply splash warm water on my eyes to remove, and my eyelashes are fine afterwards. This is the best mascara I've tried and ever hope to try! (ONLY DID MY TOP LASHES IN THE PICTURE)
- Nancy C.Verified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars8/16/24Mascara
I love the mascara, This is a clean mascara. It is non irritating and long lasting. I love the wand because it separates and lengthens my lashes without clumps
it doesn’t make my eyelashes fall off like some mascaras do.
- Sara C.Verified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars7/13/24Awesome
Awesome mascara love the clean ingredients
- Suzie S.Verified BuyerReviewingLimitless Lash MascaraI recommend this productSkin Type NormalConcerns Dark CirclesSkin Tone WarmUndertone WarmEye Color HazelAge Range 35-44Reviewed by An ILIA customerRated 5 out of 5 stars1/27/25Looks so natural
This mascara is awesome. It goes on very easily and I love how natural it looks. - It coats my lashes without looking clumpy. It's also so easy to wash off, and, despite that, I find that it stays in place nicely when it's on. I would prefer a rich brown shade, if Ilia offered it in this product. That said, I find that this “soft black” shade, After Midnight, still looks really nice, natural and compliments my warm, fair complexion nicely! Highly recommend!
- WiktoriaVerified ReviewerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars1/8/25This mascara works wonders!
Best mascara I’ve ever used, started with a mini and had to get the bigger one. My eyelashes definitely grew longer and fuller from using it… the mascara also lifts my eyelashes so well and they stay lifted all day long until I remove it.
I’ve experienced losing eyelashes due to removing make up before, which is not the case anymore with this product. I haven’t seen a single eyelash on my make up wipe since I’ve been using this mascara. I’m in love.
It is not waterproof however it’s not a big problem on a daily basis, if you’re careful with your eyes they won’t smudge easily.
Two first pictures are the results of using ilia, and two last old pictures of using different brands for comparison. I’m very satisfied.
- ThereseVerified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars9/27/24Incredible Difference!
I have 'Irish eyes', so my eyes are somewhat tucked back in my head, making my eyelashes more inappreciable too. This mascara does the job. I use the flatter side of the wand to coat, then the 'toothed' side to spike my lashes up vertical. Gurl...they pop out. I simply splash warm water on my eyes to remove, and my eyelashes are fine afterwards. This is the best mascara I've tried and ever hope to try! (ONLY DID MY TOP LASHES IN THE PICTURE)
- Nancy C.Verified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars8/16/24Mascara
I love the mascara, This is a clean mascara. It is non irritating and long lasting. I love the wand because it separates and lengthens my lashes without clumps
it doesn’t make my eyelashes fall off like some mascaras do.
- Sara C.Verified BuyerReviewingLimitless Lash MascaraI recommend this productRated 5 out of 5 stars7/13/24Awesome
Awesome mascara love the clean ingredients